While most people don't read a direct mail email anymore, they still get plenty of them. But what makes them stand out? It's the imagery. Strong imagery grabs the attention of a customer and evokes a positive feeling. Using images and text that are relevant to the message is an effective way to keep the direct mail in the customer's hands. Here are a few ideas that will make your direct mail email more effective.
Self-mailers: These mailers are self-contained, meaning they don't require a separate envelope. They're also great for visual appeal. Traditional letters are another good way to present information. They're appropriate for formal or confidential messages. Dimensional mailers are perhaps the most innovative. They come in all shapes and sizes, so your recipients can easily pick and choose the one that best suits their needs. Here are some examples of different direct mail email types that you can use:
Educate your patients - Every business has prospects who don't respond to correspondence. Direct mail, especially those that contain informative bullet points, can change a patient's opinion of a business. It creates a nostalgic effect, and it helps build brand loyalty. Furthermore, many people save mail that they find informative. Aside from that, it helps to have a blog section on the website where you post relevant information. That way, your direct mail will be more readable by the customer.
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