If you have a list of prospective customers and are in the process of constructing a marketing campaign, automated direct mail can be an excellent tool. This type of mailing takes care of most of the mundane administration tasks, leaving you free to focus on high-level improvements. Automated direct mail is an excellent tool for segmenting a list, as well as scaling outreach. Using this method will allow you to track the effectiveness of your campaign and make improvements that will improve response rates.
The best automated direct mail providers will provide accurate reporting, tracking, analytics, and flexible pricing options. Many of them will allow you to send out a single piece or drip your campaign out individually. And, because automated direct mail systems don't have minimums, you'll be able to send out individual pieces. Even tiny lists can be sent with automatic routing. There are even packages available that are all-inclusive, meaning you won't need to pay extra for the printing and paper.
In terms of functionality, automated direct mail delivery systems are similar to those used in email marketing. These platforms typically have CRM integration and can provide lists of addresses. This means that you can send mail to large groups of recipients without any additional costs. You can also send automated emails and SMS messages, eliminating the need to print and distribute large mailing items. They also allow you to track who opened your mail. Once a customer has responded to your email campaign, they can be automatically contacted through an automated direct mail campaign.
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